Privacy Policy

1 Introduction

lion77 ("we", "us", "the Company") is committed to protecting and respecting your privacy. This Privacy Policy applies to all personal data collected through the lion77 Platform accessible at https://lion77.cam, including all associated mobile applications, subdomains, and services.

This Policy sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by lion77. We comply with applicable international data protection laws and regulations, including principles aligned with the General Data Protection Regulation (GDPR) framework, adapted to our operational jurisdiction.

For the purposes of this Privacy Policy, "personal data" means any information relating to an identified or identifiable natural person — such as your name, email address, date of birth, residential address, phone number, government-issued identification details, financial transaction records, IP address, device identifiers, and gameplay history.

2 Data Controller

lion77 is the data controller responsible for your personal data collected and processed through the Platform. As data controller, lion77 determines the purposes and means of processing personal data and is accountable for compliance with applicable data protection laws.

If you have any questions, concerns, or requests regarding the processing of your personal data, you may contact our Data Protection Officer via email at [email protected] (plain text only — not a clickable link) or through our 24/7 live chat service accessible on the homepage.

3 Data We Collect

lion77 collects personal data from you at various stages of your interaction with the Platform. The categories of data we collect include:

3.1 Registration Data

When you create an account on lion77, you are required to provide:

• Full legal name (as it appears on your government-issued identification)
• Date of birth (to verify you are at least 21 years of age)
• Residential address in Indonesia (including city, postal code, and province)
• Valid email address
• Mobile phone number
• Username and password (your password is stored in hashed, encrypted form and is not accessible to lion77 staff)
• Preferred currency (Indonesian Rupiah / IDR for Indonesian accounts)

3.2 Identity Verification (KYC) Data

To comply with our regulatory obligations and protect against fraud, we collect identity verification documents including:

• Government-issued ID (Indonesian National Identity Card — KTP, or valid passport)
• Proof of address (utility bill, bank statement, or official correspondence dated within the last 3 months)
• Proof of payment method ownership (bank account screenshots, e-wallet account details)
• Facial verification photo (selfie) for identity matching where required
• Source of funds documentation for high-value transactions (employment contract, business registration, bank statements, or other legitimate income documentation)

3.3 Transaction Data

We collect and retain records of all financial transactions conducted on the Platform, including:

• Deposit amounts, dates, times, and payment methods (BCA, BRI, BNI, Mandiri, CIMB Niaga, OCBC NISP, Bank Danamon, BSI, Bank Permata, OVO, DANA, GoPay, ShopeePay, LinkAja, Visa, Mastercard)
• Withdrawal requests, amounts, processing times, and destination accounts
• Bonus credits, wagering progress, and conversion records
• Payment processor transaction IDs and confirmation codes
• Declined transaction logs and reasons for rejection

3.4 Gameplay Data

To provide our services and ensure fair play, we record:

• All bets placed (sportsbook wagers, casino game bets, togel number selections, live dealer bets, and any other gambling activity)
• Game outcomes and payout amounts
• Session duration and timestamp data
• Betting patterns and stake levels
• Bonus usage and wagering requirement fulfillment progress
• Game preferences and favourite categories

3.5 Technical Data

When you access the lion77 Platform, we automatically collect certain technical data including:

• IP address and geolocation data (city, region, and country-level location derived from IP address — we do not track precise GPS coordinates without your explicit permission)
• Device type, operating system, and browser type
• Screen resolution and device language settings
• Referring URLs and browsing behavior on the Platform
• Cookies and similar tracking technologies (see Section 10 for details)
• Log files recording access times, pages viewed, and errors encountered

3.6 Communication Data

We retain records of all communications between you and lion77, including:

• Live chat transcripts with customer support agents
• Email correspondence sent to or from [email protected]
• Telephone call recordings (where applicable and with your consent, disclosed at the start of the call)
• Feedback, complaints, and dispute resolution records

4 How We Use Your Data

lion77 processes your personal data for the following purposes:

4.1 Account Administration

• Creating and managing your player account
• Authenticating your identity and verifying your age (21+ requirement)
• Processing deposits, withdrawals, and balance adjustments
• Crediting bonuses and tracking wagering requirement completion
• Maintaining accurate account records

4.2 Service Delivery

• Accepting and settling bets on sports events, casino games, togel draws, and other gambling products
• Providing live odds updates, real-time game results, and payout notifications
• Delivering customer support via live chat, email, and phone
• Sending transactional notifications (deposit confirmations, withdrawal updates, bet settlement alerts)

4.3 Regulatory Compliance

• Complying with Know Your Customer (KYC) and Anti-Money Laundering (AML) obligations under our international gaming licence
• Verifying source of funds for high-value transactions
• Detecting and preventing fraud, identity theft, and unauthorised account access
• Reporting suspicious activity to relevant authorities as required by law
• Responding to lawful requests from government agencies, courts, or law enforcement

4.4 Responsible Gaming

• Monitoring betting patterns to identify signs of problem gambling behavior
• Implementing deposit limits, loss limits, session time limits, and reality check reminders
• Processing self-exclusion requests and enforcing cooling-off periods
• Providing access to responsible gaming support resources

4.5 Marketing & Promotions

Where you have provided consent, we may use your contact information to send promotional communications including:

• Bonus offers and free spin campaigns
• Exclusive VIP promotions and cashback offers
• Tournament announcements and leaderboard invitations
• Seasonal promotions (e.g., Idul Fitri bonuses, Independence Day specials, Chinese New Year campaigns)

You may opt out of marketing communications at any time by clicking the unsubscribe link in any promotional email or by adjusting your notification preferences in your account dashboard. Opting out of marketing does not affect essential transactional communications related to your account activity.

4.6 Platform Improvement & Analytics

• Analyzing user behavior to improve website design, navigation, and user experience
• Conducting A/B testing on new features and interface layouts
• Identifying and fixing technical bugs and performance issues
• Generating anonymized, aggregated statistics on Platform usage (e.g., most popular games, peak traffic hours)

5 Legal Basis for Processing

lion77 processes your personal data on the following legal grounds:

• Contractual Necessity: Processing is necessary to perform our obligations under the Terms and Conditions you accepted when registering your account — including account creation, accepting bets, processing payments, and delivering customer support.
• Legal Obligation: Processing is required to comply with regulatory requirements imposed by our gaming licence authority, including KYC verification, AML monitoring, age verification, and reporting obligations.
• Legitimate Interests: Processing is necessary for lion77's legitimate business interests — such as fraud prevention, security monitoring, Platform improvement, and maintaining accurate records — provided these interests do not override your fundamental rights and freedoms.
• Consent: Where required by law, we obtain your explicit consent before processing sensitive categories of data or sending you marketing communications. You may withdraw consent at any time without affecting the lawfulness of processing based on consent before withdrawal.

6 Data Sharing & Third-Party Disclosure

lion77 does not sell, rent, or trade your personal data to third parties for their own marketing purposes. We share personal data only in the following limited circumstances:

6.1 Payment Processors

To process deposits and withdrawals, we share necessary transaction details with our authorized payment service providers, including Indonesian banks (BCA, BRI, BNI, Mandiri, CIMB Niaga, OCBC NISP, Bank Danamon, BSI, Bank Permata), e-wallet operators (OVO, DANA, GoPay, ShopeePay, LinkAja), and international card processors (Visa, Mastercard). These providers process data solely to complete transactions and are contractually obligated to protect your information.

6.2 Game Providers

When you play casino games, slots, or live dealer games, certain gameplay data (session ID, bet amounts, game results) is shared with our licensed game studio partners (Pragmatic Play, Evolution Gaming, Microgaming, NetEnt, Spribe, Pocket Games Soft) to deliver the gaming experience. These providers do not receive your personally identifiable information beyond what is necessary for game operation.

6.3 Identity Verification Services

We use third-party KYC verification services to authenticate government-issued identification documents and perform facial recognition matching. These services access only the specific documents you submit and are bound by strict confidentiality agreements.

6.4 Analytics & Tracking Services

We use analytics platforms to understand how users interact with the lion77 Platform. These services collect anonymized or pseudonymized data through cookies and similar technologies. You can control cookie usage through your browser settings (see Section 10).

6.5 Legal & Regulatory Authorities

lion77 may disclose your personal data where required to comply with a legal obligation, court order, or government request — including disclosures to gaming regulators, financial crime agencies, tax authorities, or law enforcement investigating fraud, money laundering, or other criminal activity.

6.6 Business Transfers

In the event that lion77 undergoes a merger, acquisition, corporate restructuring, or sale of assets, your personal data may be transferred to the successor entity as part of that transaction. You will be notified via email and in-platform notification of any such change in data controller.

7 Data Security Measures

lion77 implements robust technical and organizational measures to protect your personal data against unauthorized access, disclosure, alteration, and destruction:

• Encryption: All data transmitted between your device and lion77 servers is encrypted using 256-bit SSL/TLS protocols. Sensitive data stored at rest (such as identification documents and financial records) is encrypted using AES-256 encryption.
• Access Controls: Access to personal data is restricted to authorized lion77 personnel who require access to perform their job duties. All access is logged and audited. Multi-factor authentication is required for administrative access to databases.
• Secure Servers: Personal data is stored on secure servers located in certified data centers with 24/7 physical security, fire suppression systems, and redundant power and network infrastructure.
• Regular Audits: lion77 conducts regular security audits and penetration testing to identify and remediate vulnerabilities. Third-party security firms perform annual assessments of our infrastructure.
• Employee Training: All lion77 employees receive mandatory training on data protection principles, security best practices, and confidentiality obligations.

While we employ industry-standard security measures, no data transmission over the Internet or electronic storage system is 100% secure. You are responsible for maintaining the confidentiality of your account password and for all activity conducted under your account.

8 Data Retention Period

lion77 retains your personal data for as long as necessary to fulfill the purposes for which it was collected and to comply with legal retention obligations:

• Active Accounts: While your account remains active, we retain all personal data, transaction records, and gameplay history to provide ongoing service.
• Closed Accounts: After you close your account, we retain essential data (name, date of birth, transaction records, KYC documents) for 7 years to comply with gaming regulatory requirements, tax obligations, and AML record-keeping rules.
• Marketing Data: If you opt out of marketing communications, we retain a suppression record (email address and opt-out status) indefinitely to ensure we do not inadvertently contact you again.
• Disputed Transactions: Records related to chargebacks, disputes, or complaints are retained for 10 years or until final resolution, whichever is longer.
• Legal Holds: If your data is subject to a legal hold (e.g., pending litigation, regulatory investigation), retention is extended until the hold is lifted.

After the applicable retention period expires, lion77 securely deletes or anonymizes your personal data such that it can no longer be attributed to you.

9 Your Data Protection Rights

You have the following rights regarding your personal data held by lion77:

9.1 Right of Access

You have the right to request a copy of all personal data lion77 holds about you. We will provide this information in a structured, commonly used, machine-readable format (typically PDF or CSV) within 30 days of your request.

9.2 Right to Rectification

If any of your personal data is inaccurate or incomplete, you have the right to request correction. You can update most information directly through your account dashboard or by contacting customer support.

9.3 Right to Erasure

You may request deletion of your personal data under certain circumstances, such as when the data is no longer necessary for the purposes for which it was collected. However, lion77 may be legally required to retain certain records (transaction data, KYC documents) for 7 years even after account closure. Where erasure is not possible due to legal obligations, we will restrict processing instead.

9.4 Right to Restriction

You may request that lion77 restrict processing of your personal data in certain situations, such as while we verify the accuracy of disputed data or assess whether your erasure request can be honored.

9.5 Right to Data Portability

You have the right to receive your personal data in a structured, machine-readable format and to transmit that data to another service provider where technically feasible.

9.6 Right to Object

You have the right to object to processing of your personal data where we rely on legitimate interests as the legal basis. You can object to marketing communications at any time by clicking the unsubscribe link or adjusting your preferences.

9.7 Right to Withdraw Consent

Where processing is based on your consent, you may withdraw consent at any time. Withdrawal does not affect the lawfulness of processing that occurred before withdrawal.

9.8 How to Exercise Your Rights

To exercise any of these rights, contact our Data Protection Officer via:

• Email: [email protected] (plain text — not a clickable link)
• Live Chat: Available 24/7 on the lion77 homepage

We will respond to all requests within 30 days. If we require additional time (up to a maximum of 90 days for complex requests), we will notify you of the extension and the reasons for delay.

10 Cookies & Tracking Technologies

lion77 uses cookies and similar tracking technologies to enhance your browsing experience, analyze Platform usage, and deliver personalized content.

10.1 What Are Cookies?

Cookies are small text files placed on your device by your web browser when you visit a website. Cookies allow the website to recognize your device on subsequent visits and store information about your preferences and activity.

10.2 Types of Cookies We Use

• Essential Cookies: Required for the Platform to function. These cookies enable core features like account login, session management, and secure checkout. Essential cookies cannot be disabled without severely impairing Platform functionality.
• Performance Cookies: Collect anonymized information about how users interact with the Platform (pages visited, time on site, error messages encountered). This data helps us identify and fix technical issues.
• Functional Cookies: Remember your preferences (language, currency, favorite games) to provide a personalized experience on return visits.
• Targeting/Advertising Cookies: Track your browsing activity across multiple sites to deliver targeted advertisements. We use these cookies only with your explicit consent.

10.3 Managing Cookie Preferences

You can control cookie settings through your web browser. Most browsers allow you to refuse all cookies or accept only certain types of cookies. However, disabling essential cookies will prevent you from logging into your account and using core Platform features. Consult your browser's help documentation for instructions on managing cookies:

• Google Chrome: Settings > Privacy and security > Cookies and other site data
• Mozilla Firefox: Options > Privacy & Security > Cookies and Site Data
• Safari: Preferences > Privacy > Manage Website Data
• Microsoft Edge: Settings > Cookies and site permissions

11 International Data Transfers

lion77 operates internationally and may transfer your personal data to servers and third-party service providers located outside of Indonesia. Where data is transferred to countries that do not provide an equivalent level of data protection as Indonesia or the European Economic Area, we implement appropriate safeguards including:

• Standard Contractual Clauses (SCCs) approved by relevant data protection authorities
• Binding Corporate Rules for intra-group data transfers
• Certification under recognized data protection frameworks (e.g., Privacy Shield successor programs where applicable)

By using the lion77 Platform, you acknowledge and consent to the transfer of your personal data outside Indonesia where necessary to provide our services.

12 Children's Privacy (21+ Only)

lion77 services are strictly intended for individuals aged 21 and above. We do not knowingly collect personal data from anyone under 21 years of age. If we discover that we have inadvertently collected personal data from a person under 21, we will immediately delete that information and suspend the account.

13 Changes to This Privacy Policy

lion77 reserves the right to update this Privacy Policy at any time to reflect changes in our data practices, legal requirements, or business operations. Where changes are material and affect how we process your personal data, we will provide at least 30 days' advance notice via email and in-platform notification before the updated Policy takes effect.

The "Last Updated" date at the top of this page indicates when this Policy was most recently revised. We encourage you to review this Policy periodically to stay informed about how we protect your information.

Your continued use of the lion77 Platform after the effective date of an updated Privacy Policy constitutes your acceptance of the revised terms. If you do not agree with the updated Policy, you must cease using the Platform and contact us to close your account.

14 Contact Our Data Protection Team

If you have any questions, concerns, or requests regarding this Privacy Policy or the processing of your personal data, please contact our Data Protection Officer:

• Email: [email protected] (plain text — not a clickable link)
• Live Chat: Available 24/7 via the chat widget on the lion77 homepage
• Response Time: We aim to respond to all privacy-related inquiries within 48 hours. Complex requests (e.g., Subject Access Requests) will be fulfilled within 30 days as required by law.

For general account support, deposit/withdrawal assistance, or technical issues unrelated to data protection, please contact our regular customer support team through live chat or email. Our Indonesian-speaking support agents are available 24/7, including on public holidays (Idul Fitri, Idul Adha, Independence Day 17 August, Nyepi, and others).